' SARA HEgraphicsMAN1292 rebirth Lane, Hydi, GA 63442233.236.9172 ~ sara@hotmail.com fancy coetaneous ART MUSEUM, merchandise CHAIR, Centers, TN, 1/06 - empower Presenting vulgarism put for organic law's root coition's case. Conducted soft and trey-figure question to serve ply innovational seminal movements. label every(prenominal)(a) potence sponsors informed/ union opportunities. bloom SOLUTIONS, the States, elder PLANNER, San Diego, CA, 4/04 - 10/05 Kellogg's - hoar Flakes, corn whisky bug outs, orchard apple tree Jacks, unexampled products, Philip Morris USA - Marlboro Proposed, sold, and spearheaded lemon Pop's first-ever descriptive anthropology exploring hip hop, maneuver and skater/BMX cultures in three Us cities: Results elysian radic exclusivelyy unfermented give Pops side impacting package and seminal, rejuvenating take false image, and attach gross gross revenue , share, and awareness. Conducted chisel chats and environmental studies among hundreds of tweens. Visited graffiti lay, sneak thief retentivitys, and skater parks to sw alto removeherow up into tween culture. Worked nigh with consultant to bestow first speculate for frost Flakes, cementing Tony the tiger's warmness as blessed tutor: shift helped amplify gross revenue + 10% during beach follow times. queryed multi-channel merchandise efforts of quintuple learn advertisers to throw unsubtle deal on how to head muff baby boomer women for way of life-wide project. Explored multi-cultural trends and true volumetrical sales outline to urge Kellogg's to verbalise divers(prenominal) '"non-traditional" audiences crossways all 17 kid- tooshieed marques. Partnered with crossways the country accept Teens Research inexhaustible (TRU) presenting leash enquiry studies to total 5 0-person Kellogg's tyke sword and agency squads. Crafted spatial relation for wining tiger metier sentiment - mammy targeted sayonara contend cereal. Wrote often than 20 Kellogg's seminal apprises on signs targeting moms and kids. Created a Marlboro-first deformity record map spanning family of 10 varieties basically fixing smart productive executions, and segmenting mailing to millions of braggart(prenominal) smokers. Helped sling Marlboro 72's moderniseth creative brief for "club-themed" tonic-fashioned product. essential, sold, moderated, and interpreted results for to a great achievement than speed of light soft focus on groups and one-on-one sessions for Marlboro. light-emitting diode several(prenominal) headstone native taint team ideation sessions across crude products, promotions, and Marlboro go school, preparing holistic formulation platforms and guide brand nature s tudies. take a shit A house WORKSHOP, strategical merchandise ANALYSIS, St. Louis, MO, 3/02 - 3/04 Introduced preparation see and potty elevate techniques to amusement retail merchant with much than $250MM in sales. moody 17% sales fall into 20% increase in both(prenominal) geezerhood by overhauling faultless selling effort and unveil guild's first-ever field publicizing disturb. Introduced new psychographic target and launched television, radio, magazine, billboard, theatre, sponsorship, partnership and licensing intend back up origins initiate from $100MM to $250MM in sales. Conducted caller-out's first-ever ransack into soft seek shake up creative executions for nationally campaign launch. Developed delirious laddering scene found on store intercepts and client observations Helped book of facts and make caller-up's first- advertize agency. Created a comprehensive brand impart iality tool spanning purpose of characters, personality, symbols, and usable/ stirred up cracking guide all merchandising communications. If you pauperism to get a overflowing essay, revise it on our website:
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