ADHA with young and adult. discussion 3 Coursework

ADHA with young and adult. discussion 3 - Coursework Example ion, research indicates that children who continue with treatment into adulthood have better outcomes than those who stop intervention measures at childhood. It is difficult to predict long-term outcomes for young children undergoing intervention, and for that reason, there is a need to focus on strategies that are help young children transit into adulthood. For adults, recent reports of misbehavior and transgression are being reported. Adults offer a range of intellectual abilities, which often depends on their social setting (Martin, 2005). The same way that lack of intervention measures affect the education and social relationships of young children, is the same way that adults expose themselves to problems at work and management of families. Adults with ADHD who failed to receive treatment as young children remember similar problems during their childhood. Attention focuses on adults with ADHD because it is extraordinarily challenging to predict the long-term benefits of treatments (Friend, 2004), and for this reason, the need for a long-term perception on treatment. The need for separate intervention measures for adults, concerning changes in social lifestyle, call for the focus on ADHD in adults (Martin, 2005). In my opinion, intervention measures must be mindful of the need to change intervention measures as a young child transits to adolescence, and finally to adulthood. Students at a young age have fewer academic and social demands as compared to adolescents and adults. In the main, this means that although an intervention measure maybe effective for a child, the same intervention may fail to work for an adolescent who encounters a different social environment from that of a child or an adult. If the transition does not happen appropriately, young children and adults may lose the benefits they gained during early childhood intervention measures. This is detrimental to an adult’s development as they may face such challenges as the inability to maintain

Disney Animation And Child Development

Disney Animation And Child Development Disney animated films captivate the imagination of an abundance of people with mesmerizing music, charismatic characters, and vivid visuals. My grandmother, who had lived in poverty through most of her childhood, loved the Disney animated films as a child, because they were an escape from reality and gave her the hope of a better future. Because Disney animation played an important role in my grandmothers childhood, she replicated these memories with her children and grandchildren through watching Walt Disney animated films. Although I was too young to remember my first experiences with the Disney animated films, the first experience Disney animated film that I can draw from memory is the, The Little Mermaid. As a child, I fell in love with the appealing characters and the enchanting music from the movie. The protagonist Ariel was engaging to me as a child because she was curious and yearned to learn about a world enigmatic to hers. The animation of The Little Mermaid is vibrant and displays captivating soundtrack. The plot consists of a mermaid who is fascinated with the human world and finds herself in love with Prince Eric whom she saves from shipwreck. Ariels father, King Triton, is very protective of his daughter and is concerned about her curiosity for the human world. In order to be with the one she loves, Ariel turns to the sea witch, Ursula, who casts a spell upon her to become human. The conditions for Ariel to remain a human are that she must get a true loves kiss from Prince Eric within three days, and that if she does not, she will forever be unable to use her voice again. In the end, Prince Eric is tricked into falling in love with Ursula and Ariel must to fight off Ursula in order to save the kingdom and those she loves. King Triton apologizes for being too protective of Ariel and allows her to live happily ever after with Prince Eric. Disneys The Little Mermaid plot contains friendships, curiosity, consequences from rashness, persistence, and the dangers of being overprotective. Today, Disney animation plays an active role in my life because the movies are relative to loving ones family, embracing creativity and curiosity, and an inspiration. Disney animated films have given me countless memories that I cherish with both friends and family. I want to pass on the same happy memories I had with my grandmother by making a special time to watch Disneys movies with my younger family members. Recently, my three-year-old cousin Addy and I watched Disney-Pixars Brave. Towards end where the protagonist, Merida, hugs both of her parents, Addy asked me if the princess loves her mommy and daddy? I told her yes, of course she does! She replied I love my mommy and daddy too! Although my cousin may never remember that moment, its a moment that I will always remember. Walt Disney Animated Studios embraces positive childhood development through their films. The Disney animated movies focus on a variety of topics that can inspire children to question, love and imagine. Although these films may be viewed only as entertainment to some people, to others it is a useful tool to educate children about supplemental life lessons through an engaging medium. Disney animated films focuses on inspiring children to be inquisitive, as questioning and wonder is essential in the learning process. Disney implements the idea of being analytical and curious through characters that are naturally inquisitive with a strong desire to learn. For example, Belle from Beauty and the Beast, is a girl with an investigative personality and whose hobby is reading. Another character is Alice from Alice in Wonderland who falls down a rabbit hole and lands in a world that only becomes curious and curiouser the longer she is in Wonderland. Examples of Disneys implementation of creati vity are through audio-visual effects in the 1940 film Fantasia. Fantasias core idea throughout the film is to encourage one to use their imagination to create simple music, shapes, and colors to then become a wonderfully complex story inspired by orchestrated music. Creativity plays a key role in the Disney movie Meet the Robinsons. Lewis, young inventor, uses his imagination, creativity, curiosity, and dedication of achieving his goal of in becoming a successful inventor. Another attribute Disney animated studios incorporates into their storylines is the importance of loving one another. Teaching young children the significant and diverse meanings of love is essential in a childs development. Many Disney animated films teach the significance of loving ones friends, families, and community. Whether it is love for a friend, or love for ones dreams and wishes, love plays an essential role in each of Disneys animated movies. Examples of different forms of love include the 1940 film, Pinocchio. Pinocchio is puppet who is loved by his creator, Geppetto. A fairy magically turns Pinocchio into a real boy and Geppetto loves Pinocchio like his own son. In The Many Adventures of Winnie the Pooh, Winnie the Pooh loves all of his friends in the One-Hundred Acres Wood and they all work together with the challenges they face. In Pocahontas, the Native American princess makes the decision to be with her love John Smith, and tries to protect her community from fightin g the English invaders and to come to peaceful terms. The Princess and the Frog is a story about loving and embracing ones dreams in life. Tiana, the main character, wishes to fulfill her and her late fathers dream of owning a restaurant and works hard to make her dreams come true. Although Disney animation promotes healthy child development and essential skills required for learning and growing, there are some who believe the films may play a negative role in a childs development. Those critics typically believe that Disney movies are too unrealistic and have plots which center on anti-feminism, promoting materialism and foster laziness. As Walt Disney had once said, All cartoon characters and fables must be exaggeration, caricatures. It is the very nature of fantasy and fable. For one to expect realism in a childs story is unrealistic within itself. Many of the Disney animated films are adaptations of stories from folk tales and other forms of previous literature. The Grimm Brothers first written down the folk stories of Snow White, Cinderella, and Sleeping Beauty, and The Little Mermaid is an adaptation of the story by Hans Christian Anderson. Therefore, many of the plots behind popular Disney stories are not created by Disney, but are instead Disney animate d studios own interpretations of these stories that are more family orientated than the original stories themselves. Some feminists argue that the Disney princesses set an unrealistic goal of how women should behave and look. They also believe that it teaches young girls that a Prince Charming figure exists. However, many Disney princesses do have character traits outside the traditional, stereotypical female role. In Disneys animated film, Mulan, Mulan breaks away from the traditional customs of her culture of becoming a stereotypical Chinese wife that serves her husband, and instead disguises herself as a male soldier to protect her father and fight for her country. Mulan does fall in love in the movie with Captain Li Shang, who she originally detests. However, the film illustrates that Li Shang is not flawless. Although some soldiers joke around with Li Shang by calling him a pretty boy, Li Shang proves that he is inquisitive, a good leader, and logical. Some believe that the Dis ney princess films contain unrealistic expectations of beauty, and insists that the Disney princesses have a damaging impact on a girls expectations and self-esteem. However, they are not taking into consideration of the importance of the viewers age. Many toddlers and young children still do not have the cognitive ability to grasp the concept of an animated character to be setting the standards of beauty. Then once they are old enough to understand that society has already placed a standard for beauty, they are also old enough to understand that the princesses are animated characters and are not real expectations for living people. Some also argue that Disney animated films encourage children to be materialistic. However, while Disney does sell a multitude of products, it is not the corporations responsibility to parent children. It is instead the sole responsibility of a childs parents to teach against materialism. Thirdly, the idea that Disney animated films promotes the unrealistic dream of lifes problems magically disappearing and that working hard can be avoided is untrue. Many of the Disney animated characters work hard in the stories. Although Cinderella had a Fairy Godmother assist her in escaping from her evil stepmother and step-sisters, one can translate that into a real world scenario that works hard in life, and had a lucky break with someone being able to help them achieve a better life. In the animated film, The Princess and the Frog, Tiana must works hard to make a living and saves money to open up a restaurant she has always wanted. Disney animated films had inspired me during my childhood years to express my creativity and imagination. Disney animated films encourage children to be curious, imaginative and creative, as well as encourage children to love in a variety of ways to promote healthy childhood development. Many of the Disney animated films are adaptations from folk and fairy tales, as well as other novels throughout literary history. Although some may not support children viewing Disney animated films due to their own interpretations of the films and what they believe the films portray, it is ultimately the parents role to teach their children important life lessons and how to interpret the movies. It is only the Disney Animation Studios to entertain both children and adults; their films do promote a multitude of encouraging messages that can translate a child to incorporate being imaginative, curious, and loving into their own lives. In conclusion, Disney animated films promote healthy childhood devel opment. Parents and educators should properly incorporate these films for home entertainment and for education through encouraging children to use their creativity and focusing on the morals of the story. Work Cited Walt Disney Quotes. Walt Disney Quotes. Just Disney, Web. 22 Jan. 2013.

King Lear :: essays research papers

King Lear is one of William Shakespeare’s greatest tragedies which involves a common story of three daughters vying for the love of their father. Jane Smiley parallels the story of King Lear in her novel A Thousand Acres. Though this novel is derived from the roots of King Lear and the basic plot is similar, the reader’s reaction to each work of literature varies greatly. One may wonder why the reader’s perspective on the play King Lear changes so drastically after reading the novel A Thousand Acres. A couple of the reasons include the pieces of literature being told from two different view points and how the paralleling characters in the two works assume roles than are unexpected and seem unlike the comparable characters in the other piece of literature. However, Scott Holstad states the reason for the differing responses best by saying, â€Å"Smiley is successful because she fills in so many of the gaps left open in the play. She gives us new and different perspectives† (Holstad 1). King Lear is a most unusual play in that it only deals with the present and neglects the past and the future. The reader is not informed about an earlier time period in the play. The play opens up with Lear immediately choosing to, â€Å"express our darker purpose† (I, i, 35). There is no mention of any of the three daughters’ childhood. In contrast, Smiley makes a point of adding description to her novel. She constantly describes the three girls’ childhood, their ancestors, and other memories from the past. In the beginning of the novel, Ginny elaborates upon her great-grandparents and, â€Å"when they came the first time to Zebulon County, in the spring of 1890, and saw that half the land they had already bought was under two feet of water† (Smiley 14). Ginny also remembers when she used to take care of Caroline, â€Å"I had such hope for her, such a strong sense that when we sent her out, in whatever capacity, she would perform well, with enthusiasm and confidence that were mysteriously hers alone† (Smiley 262). The description of the past is the most powerful part in A Thousand Acres. It reveals hidden roots that shape and define behaviors of the characters. This hidden knowledge and exposure of secrets is exemplified in Edgar’s line in King Lear, â€Å"In nothing am I chang’d But in my garments† (IV, vi, 9-10). It tells the reader that although things may appear to be a certain way, reality will prove them to be different. The major difference between King Lear and A Thousand Acres is that the past comes

The Mordern Student Do Not Respect Teachers

As the education is playing more and more important role in social life, one controversial issue comes up that whether nowadays students do not respect teachers as much as in the past. Admittedly, we are emphasizing that everyone is equal and stressing the right to express our ideas different from others. However, can we say that nowadays students do not respect teachers as much as in the past? Perhaps not. Despite of different people hold various perspectives, I, given this chance, prefer to assert that nowadays students respect teachers as much as in the past.My point of view, involves the fundamental and deep discussions as follows. To begin with, one should emphasize that nowadays people’s concerns about the education are becoming more and more than in the past. It is undeniable that the teachers play the vital roles in the education and get more respect than in the past. To make it more compelling, let me use more details to demonstrate it. As we all know, to make ourselv es more outstanding in this competitive society, we should study hard to compete with others. In addition, the teachers guide us in our study life and then we must respect teachers to gain the knowledge.However, in the past people always adopted several children and they main concerned about how to solve problem about the supplication of food instead of the education. Due to the change of importance of the teachers in the society, students would respect less than nowadays. Obviously, nowadays students respect teachers more than in the past. In addition, another essential and compelling argument that always deserves people’s attention is that the nowadays teachers have more abundant knowledge and more wide perspectives, and then students become more adore teachers than before.Both common sense and our daily experience inform us that with the development of science and technology, teachers have more ways to gain the knowledge than what I can imagine, such as searching Internet, devoting themselves in to the specific research and so forth. What’s more, the nowadays teachers gain the higher degree than before, such as masters and professors instead of the undergraduate. Nevertheless, in the past teachers always gained knowledge from books. Hence nowadays teachers will be more profound than the teacher in the past and gain more respect from students.Admittedly, there are some students do not respect teachers. However the number just occupies the small rate of all students. Furthermore we should acknowledge that there must students do not respect teacher in the past either. To sum up, some people might still remain unconvinced, but the reasons I have analyzed would make them more aware of the dimensions of this issue. Hence at last, there will be no doubt that the nowadays students do more respect teachers than in the past.

How Cell Phones Work Essay

Cell phones are very interesting! Have you ever wondered how a cell phone works? Well we have. Cell phones have changed a lot since 1984. The first cell phone that came out was called the Dyna TAC8000X. (top left) It weighed 2 pounds! The brick only offered a half-hour of talk time for every charge. You could get this amazing device for $3,994! The man who invented this phone is Ruby Knopp. (top left) He also invented the newer modern Motorola Razor. (top middle) Some of the new cell phones provide an incredible amount of functions, like: store contact information, make tasks or to-do lists, keep track of appointments and set reminders, use the built-in calculator for simple math, send and receive e-mails, internet, play games, watch TV, send and receive text messages, integrate other devices such as PDA’s, MP3 players, and GPS receivers. One of the most interesting things about a cell phone is that it is actually a radio, an extremely sophisticated radio. The man who invented the telephone was Alexander Graham Bell (top right) in 1876. Wireless communication can trace its roots to the invention of the radio by Nikolai Telsa in the 1880s. When these two great technologies are combined it made the cell phone. People who needed mobile-communication devices had radio telephones in their cars. In the radio-telephone systems, there was one central antenna tower per city, and perhaps 25 channels available on the tower. In your car you needed a powerful transmitter. Not everyone could have a radio telephone because there were only 25 channels available per city. Each cell phone has a cellular system. A cellular system is a division of a city into small cells. Each cell has a base station that consists of a tower and a small building containing the radio equipment this allows widespread frequency reuse across a city, so that millions of people can use cell phones all at once. Each cell is typically sized at and covers about a 10 square miles radius. There is a requirement to have large number of base stations in a city of any size to make cell phone use function conveniently. A typical city can have hundreds of towers placed in certain regions to cover most of the areas completely. Central offices called the Mobile Telephone Switching Office (MTSO) handles all of the phone connections to the normal-based phone system, and controls all of the base stations in the region. Each carrier in each city runs a MTSO. All call phones have codes related to them. The codes are used to identify the phones owner, phone, and the service provider that they use. When a person first turns on their phone it listens for a System Identification Code (SID) on the control panel. A SID is a unique 5-digit number that is assigned to each carrier by the FCC. This is a unique frequency that the phone is based on. When you receive or make a call first, your cell phone radios the nearest tower. Next, a wire or fiber optic line carries the call down to the wireless access point connected to a multi-port switch. Then the call (along with many others) gets routed to a back haul – usually down to an underground wire T1 or T3 line, but sometimes back up the mast to a powerful line-of-sight wireless microwave antenna (typically only used either when there isn’t a ground connection, or when the ground connection is poor.) The incoming call or data comes back from the back haul and up through the switch to the antenna, where it then hits your phone. If you are moving, then there is a hand off – a new but more or less identical cell site transmits the data to your phone, once your phone check in. The benefits of having a cell phone is you can have long distance phone calls anywhere you are as long as you are in rang of a tower. Cell phones are great for emergencies. They have 911 panic buttons and GPS locations to find someone that is missing and has a GPS locator on their cell phone. Also if your in a panic and cant get your phone to type 911, most phones have a 911 panic button and it will call for help. For business people, the advantages are endless because cell phones have internet. Also being able to contact associates and clients is important in all situations. Important issues can be solved at anytime, regardless of time zones and locations. Also cell phones can be used as legal evidence standards. Cell phones and their records have been used in court rooms as evidence, and are also used be law enforcement officers and investigators for recording and evidence. The disadvantages of having a cell phone is they cost a lot. They can range from $40 to over $300. You can also have additional costs for apps, music, games, and many more things. The only way of getting out of your cell phone plan is to pay a termination fee of &150 or more. Cell phones can be big distractions. They can ring during a movie, music concerts, plays and other areas where silence is required. Also during driving, because cell phone use while driving has caused so many accidents that five states had banned calls while driving and 12 states had prohibited text messaging while driving. 21 States had prohibited any use of cell phones while driving (except for emergencies) including Washington state. Cell phones can also have lack of privacy because cell phones provide no audio feedback through the ear piece. Some people talk much louder with cell phones then they do on land lines. This exposes the people around them to their conversations. Cell phones emit low levels of RF (radio frequency) radiation. Large amounts of this energy can heat and damage tissue, especially around the eyes and testicles, which do not have enough blood flow to carry away such heat. This is also concern that cell phones might cause cancer, headaches, sleeping problems, and memory loss. Brian, Marshall. â€Å"How Cell Phones Work.† HowStuffWorks – Learn How Everything Works! 2011. Web. 27 Jan. 2011. . â€Å"Cell Phone and Wireless Service Planing Guide.† Cell Phone and Wireless Service Plan Buying Guide. 2010. Web. 27 Jan. 2011. . â€Å"Disadvantages of Cell Phones.† EHow | How To Do Just About Everything! | How To Videos & Articles. 14 Apr. 2010. Web. 27 Jan. 2011. . â€Å"How Cell Phones Work.† Cell Phones. 2008. Web. 27 Jan. 2011. .

The Best eBook Template to Generate More Subscribers (With Easy Ideas)

The Best eBook Template to Generate More Subscribers (With Easy Ideas) As  a marketer, you’re creating a lot of content, and you want that content to generate subscribers. To generate those subscribers, you need to create content upgrades  your audience is chomping at the bit to download. You also know that giving away free ebooks as a content upgrade is a great way to generate more subscribers. Why? Because ebooks provide a ton of value which can convince your customers to give up their email address. At , we’ve generated as many as 2,625 new email subscribers from an ebook following the process you’re about to learn. But are ebooks worth the effort to build? Absolutely! And with the right template and outline, creating an ebook can be easy. This post will walk you through the nine steps you need to take to create and write an ebook effectively. Plus we’ve included three templates, so all you have to do is fill the text and turn it into a PDF. There’s no need for a designer. So you can throw the excuses of not having time to write an ebook out the window, and create content that generates subscribers and subsequently helps you grow your customer base. The Best eBook Template That Will Help You Generate More Subscribers In 9 Easy StepsDownload Your Ebook Template Bundle (Word + PowerPoint) Download your ebook template bundle to create ebooks at the drop of a hat quickly. Inside you’ll find: eBook outline template:  This template will help you format your thoughts and ideas before you start writing so you can stay on track. PowerPoint eBook template:  This PowerPoint ebook template will let you quickly customize and format your ebook so all you have to do is hit publish. Word  eBook template: This word template is another way for you to format, customize, and create your ebook. With these three templates, you won’t even need a designer to help you wrap up your ebook. You can do it all yourself. Grab this free #ebook template bundle from @to build your brand's authorityWhat Is An Ebook? For marketing purposes, an ebook is a brief book on a specific topic that is available in a downloadable format such as PDF, .mobi (to read on Amazon Kindle), and .epub (to read on Barnes and Noble Nook and other e-readers). These ebooks provide a variety of benefits for marketers, including: Generating subscribers Allowing you to reuse content you’ve previously written Telling a comprehensive story Getting your content on more  channels Ebooks provide something of value for customers while capturing information for the marketers who create them. Why Are Ebooks So Important For Marketers? Ebooks allow marketers to dive into a topic and teach their audience about it. The fact of the matter is blog posts sometimes can't be long enough to cover an entire topic, and if a topic is complicated, it can be challenging to cover in one post. By creating ebooks, marketers can target their audience and build content upgrades  that provide additional value for their readers. By ensuring that value, customers are then willing to share valuable information in return (ie. their email address). 9 Steps To Creating Your Own Ebook Writing an ebook can be easy as long as you plan. Because these books are a bit lengthier than your average blog post, it can be easy to get off track. However, by using this nine-step process, you’ll be able to, as we say at , plan your work, then work your plan. Here's how to create the perfect ebook for your business in nine steps.Step One: Choose Your Topic The first step in creating your ebook is to choose a topic. These topics should be something that your audience wants to learn more about. What questions do they have that you want your ebook to be able to answer? Now, you may already know the topics that your audience is interested in. If you don’t, you can use some necessary SEO keyword research skills to find out what your audience is interested in. So let’s say for example, that your audience is interested in gardening. To find a specific topic that your audience is interested in, open a tool like Moz  or Ahrefs  and type your subject into the search bar: From there, you’ll see a related list of keywords that match the topic you first entered. In the case of our example, our marketer might want to write an ebook on gardening tools, since it appears in list: If you don’t want to use keywords to determine your ebook topics, you could also pose a question to a Facebook group (if your brand has one) and ask what your audience wants to see directly. You could also create a survey using tools like Survey Monkey  or PollDaddy  and send it directly to your audience via email. Some questions you could ask your audience are: What are topics in our [industry] that you would be interested in learning about? What problems are you currently facing? What are the biggest problems your team is facing? Once you have determined what topic you want to cover, record it in your ebook outline template: Recommended Reading: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers [AMP 057] 4 Simple Brainstorming Techniques That Will Help You Write Killer Content This Is The Best 30-Minute Content Marketing Brainstorming Process Step Two: Create Your Title Once you have your topic decided, you need to figure out what major subtopics you want to cover in your book. These subtopics should help you zero in on the angle you want your ebook to cover. By zeroing in on an angle, you can avoid rambling to fill space. So let’s go back to our gardening example. The angles our example ebook could have may revolve around: Basic gardening tools list Kid-friendly gardening tools Ten types of gardening tools Best gardening tools List out potential angles for your book in your outline template: So for this example, our angle could be how to choose kid-friendly gardening tools. Once you have your angle figured out, you can create your title. Your title should answer a question your audience has about the subject to spark your audience’s  curiosity. Here are five fill-in-the-blank ebook headline templates you can use to get started. How To Do [Subject of ebook] in [Number] of Steps The Ultimate Guide to [Subject of ebook] How To [Subject of ebook] like a pro. The Beginners Guide to [Subject of ebook]. How to [Subject of ebook] to [benefit of reading your ebook]. Write out ten possible titles in your outline and choose the one that fits the angle you want to cover the best. Recommended Reading: Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts ’s Headline Analyzer Step Three: Outline Your Chapters And Write Your Headers And Subheaders Once your title is decided,  you can move on to writing your ebook right? Not exactly. Before you jump into filling the pages of your ebook with the information,  outline your chapters and write your subheaders. This is an essential step in your ebook creation process because it will allow you to decide the order you want to share your information in. Plus it can help you avoid rambling. Remember,  this ebook is not your end all be all, magnum opus of your marketing career. Only include as much information as you need to thoroughly teach your reader about a topic. That means your ebook could have three chapters in it or seven. It needs to be as long as it needs to be to cover your topic and angle comprehensively. But no further. This is also why it is so important to have your angle figured out before you start writing. One way to do this is to create a mind map and highlight which portions of a topic you want to cover. Here’s an example of what a mind  map could look like: Let’s say our subtopic was finding the kid-friendly gardening tools for the job. After going through all of our research,  the team decides  this ebook is going to be broken into five  chapters. Our example gardening ebook could have the following chapters: Why having the right tools is so important for kid gardeners. Choosing your kid-friendly planting tools. Choosing your kid-friendly watering tools. Choosing your kid-friendly weeding tools. Choosing your kid-friendly harvesting or collection tools. Fill in your chapter titles in your template: Once you have your chapters outlined,  you can create the headers and subheaders within each one. These headers will help guide your reader and allow them to skim through and find information on the topic they  are looking for. One of our own writers,  Jordan Loftis, suggests creating your headers and subheaders as questions you want to answer in this chapter of your ebook. Now let’s say you don’t know questions your audience may have, how can you figure out what they are? You can send another survey or include questions in your initial survey that ask your audience what they want to learn about your potential ebook topic. Include open-ended questions like: What are five things you’d like to know about [subject]? What information do you need in order to solve [problem]? What do you already know about [subject]? Where have you already looked for information on [subject]? In the first chapter of our gardening ebook, some example header and subheader questions that your audience may want answers to could be: What types of kids gardening tools are there? What is a list of gardening tools that are safe for my kids? Where can I find the best gardening tools for my kids? How can I tell what a good tool for young children is vs. a bad one? What is the proper way to organize and store my kids tools so they last? Take those questions and format them into statements that become your headers. Once you have your chapters and headers worked out, you can transfer them into one of the ebook templates you downloaded earlier. Step Four: Write Each Chapter Now that you have your outline, you can start writing. For some, this can be nerve-wracking and cause writers to stare at a blinking cursor for hours on end, but not you. You have your outline to follow, so you know exactly what you want to write about. Even though your chapters and headers are in statement form, use the question-style headers you came up with earlier to guide your writing. Think of it like interviewing yourself; your reader has a question, and you are the expert with all the knowledge they need. As a blog writer, I find that writing for shorter periods of time helps me knock out blog posts as quickly as possible. So as you write  your ebook, try the following: Find someplace quiet. Turn off your phone. Turn off your computer notifications. Grab a glass of water. If you want to listen to music, try something without words. (Spotify’s Deep Focus playlist is a great option). At this point, you could also recycle your blog posts  and use that information in your ebook. Once you’re ready, add your written content to your ebook template. Once your chapters are written (but not edited), you can move on to drafting your foreword, introduction, and conclusion. Your foreword should explain to your reader why they would want to read this ebook. It should answer the question,  Ã¢â‚¬Å"Why should I (an audience member) read this book? What’s in it for me?† For our gardening ebook example, the foreword would address how we always want kids to be able to help in the garden but sometimes they can cause a mess instead of being helpful. The benefit to them is that they will be able to find the right tools to choose for their kids. Your introduction should summarize what they are going to learn reading this ebook. You should explain to your audience what they are going to learn and why they should care. In our example, this book will teach readers how to choose the right tools that will allow their kids to learn about gardening, but not cause a giant mess in the process. And your conclusion should summarize what they have learned from reading this ebook.  It should tell your reader what they’ve learned and how this will benefit them. At the end of our example gardening book, they should know what tools are great for kids who want to garden and how to properly store them to get as much use out of them as possible. Step Five: Edit and Format Your Ebook At this point, you should have a rough draft of your ebook template. Now you need to edit your draft. There are two steps to your editing process. The first one is editing for spelling and grammar. This is the point where you need to make sure you used the proper form of there  vs. they are  or that you added commas in the right places. Editing tools like Grammarly  or Hemmingway  may help you out here, but don’t solely rely on them to catch every error. Nothing beats a set of human eyes reviewing your content. Once your spelling and grammar check is complete, you can move on to line editing your ebook. Line editing is the process that allows you to ensure that your content is easy to read and you’ve thoroughly covered your topic. Taking a break in between your spelling and grammar check before you read your ebook is essential. You can line edit by reading your ebook draft line for line, or you can read it out loud. When you’ve completed your line edits and you know your content is error-free, you can move on to formatting the text in your ebook. Catherine Howard suggests  you do three things when formatting your ebook: Forget about page numbers. Remove all your indents or tabs. Avoid having a three or four line gap between your writing. The last step in your editing and formatting process is to call out quotes and statistics that you want to call to your reader’s attention. You can do this by blocking the text or changing the color: It’s important to remember that ebooks are displayed across a variety of different formats (PDF, .mobi, and .epub, for example) which means that how the book looks will be different in each one. Best practice here suggests writing your ebook in Microsoft Word and use word styles. This video walks you through how to format your ebook: If you choose to format your ebook for formats beyond the traditional PDF (which you can export from your Word ebook template that complements this blog post), the free tool Calibre will help you export your Word file into .mobi and .epub. This post  walks you through that process step by step. If you choose to do this, you may opt to provide your subscribers all three versions in a zip file so they can choose their optimal reading experience (PDF, Kindle, or Nook). Step Six: Create Graphics And Other Design Elements The next step in your process is to create any graphics or other design elements that you want to add to your ebook. Remember that graphics should not be added to your ebook at random;  they should always be used to enhance your readers understanding of the concept. If you don’t have a designer at hand,  tools like Canva  or Piktochart  can be a great place to create your graphics. If you just want to add images to your ebook, sites like Unsplash  or Stocksnap.io  are great places to find free stock photographs. Once you have graphics designed, you can add them to your ebook. Recommended Reading: How To Make The Best Blog Graphics (For Non-Designers) How To Design The Best Blog Graphics With Free Tools And Design Theory The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart How To Make An Infographic In 7 Easy Steps Step Seven: Build The Landing Page That Will Host Your Ebook Ebooks can be hosted in a variety of formats to attract subscribers including blog posts, emails, and landing pages. You don’t have to host your ebook on a landing page, but it can be a great place to direct your audience with little effort. Plus, you don’t have to worry about your ebook becoming buried in an out-of-date blog post. As a marketer, building a landing page can get complicated, especially if you don’t know how to code. That’s why tools like Unbounce  or LeadPages  are great options that allow marketers to easily create their own landing pages without knowing directly how to code. Just start on a site and choose a template to build from. Both LeadPages  and Unbounce  have models created explicitly for ebooks. These tools also help you host the ebook file itself, so once a subscriber gives you their email address, the page will automatically deliver the ebook. Simply select your template and start designing. Then follow the instructions from the respective tool to launch your landing page. Once your landing page is complete, it should look something like this: Some tips to keep in mind as you draft copy for the ebook landing page: Look to the information in your foreword for inspiration. Your goal is to convince visitors they need the ebook to solve a specific pain†¦ and to solve that pain, they simply need to give you their email address. Make them feel like they’re missing out if they don’t download the ebook. Others who downloaded the ebook already have experienced amazing results because of it†¦ right? Include testimonials, write copy that appeals to the fear of missing out, and reiterate that their life could be so much better if they simply downloaded the ebook. Recommended Reading: How to Write Landing Pages That Will Boost Your Conversions Step Eight: Add Calls To Action  Into Your Landing Page Once you have your book formatted and your landing page built, you can move on to adding your CTAs (call to action). The primary purpose of creating your ebook is to generate subscribers,  so you want as many people as possible to download your book. Creating the right CTA is essential to making that happen. CTAs should ask your reader to do something: Writing a great CTA is easy, you just need to tell your audience what they are going to get in exchange. According to Crazy Egg, there are six characteristics of a high-performing CTA button. They are: That your CTA is a clickable button. They have a compelling copy that takes action-oriented approach. They are placed logically on your page. They are a contrasting color from your page. They are close to the previous action your customer has taken. I.e., if they filled out a form, the CTA button would be right underneath it. They don’t compete with other things on your web page. Here are 54 words and phrases you can use in your CTAs: You can even create multiple CTAs, and A/B test  (which both Leadpages and Unbounce allow you to do) them to find which ones work best for your audience. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples Step Nine: Promote Your Ebook The last step in your ebook creation process should be to promote it. The likelihood of someone randomly stumbling on to your landing page and finding your ebook is a little too close to the â€Å"hope is a strategy† approach,  so you need to give it a boost. There are a few different ways you can do this. Email Campaigns One way that you can promote your ebook is through an email campaign. Set up a series of emails that go out to your general list or a list of people who you think would be interested in downloading your ebook. Recommended Reading: What Are Good Email Click-Through Rates? We Share Our Data With You. The Complete, 4-Step Email List Building Strategy That Will Make You Successful Create a specific CTA for your emails and draft your content ahead of time. You can add tracking links (via bit.ly) that lead to your landing page so you can see how many of your email subscribers have clicked the link and downloaded your ebook. However, you can create the most compelling copy in the world but that won’t mean anything if your audience doesn’t see it. Which is why you need to send your email at the best time. Once your email is sent, track opens, clicks to your links as well as downloads of your ebook. Your email tracking data should be stored within your email service provider. For a project of this magnitude, ’s Head of Marketing Demand Generation, Nathan Ellering, suggests sending at least three emails to your existing subscribers over the course of three weeks. Social Media Campaigns Another way to promote your ebook to your followers is through a social media campaign. Social campaigns are an easy way to promote your content directly to your audience. How do you know how often to promote your ebook on each of your social media channels? Here is an infographic on the best publishing schedule for your ebook landing page: Using this promotion schedule will make it easy to maximize the reach of your content and get it in front of as many eyes as possible. Make Project Managing These 9 Steps a Cinch When you're releasing an eBook, it takes a lot of hands to make it come to life. You'll need: Writing. Editing. Design. Social media promo. Email promo. A landing page. makes it easy to manage all the moving parts of your marketing projects. With the Kanban dashboard, you can create custom project workflows so you can easily see exactly what stage your eBook is in. Here's how it works... First, navigate to the "project view" in your left-hand menu. From here, you can see what phase your eBook is in. Ready to move it from design to promo? No prob – just drag and drop. Keep that eBook project moving forward by focusing on the crucial steps. Everyone on your team is in the loop – which means fewer meetings and more time to get work done. Now, Let's Talk Topic Ideas This can often be the most difficult part of writing an eBook. Trying to figure out a topic that hasn't been already talked about to death is no easy feat. Here are 5 easy ways to compile your eBook. Repurpose Blog Posts As mentioned earlier, chances are you've got an eBook goldmine sitting right under your nose and you don't even realize it. One of the easiest ways to get your eBook going is to stitch together several of your blog posts to create an ultimate how-to eBook. Say you've got a bunch of posts about marketing automation... Create an "Ultimate Guide to Marketing Automation eBook" where relevant blog posts are fused together in a coherent way. You can re-write the content so it's different, without having to re-invent the wheel. 5 easy ways to write an eBook... plus a free eBook template.Conduct Some Original Research Who doesn't love a good statistic? Conducting original research is something more and more marketers are engaging in. It allows them to bring something unique to the table. Here's a stat from some original research, about original research: 37% of  B2B  and 20% of  B2C  marketers are using original research for content marketing purposes. This option is more time heavy on the front-end, but your efforts will be rewarded. For starters, one epic piece of content can drive your entire content strategy for the whole year. You can spin off micro, industry-specific reports; chop up infographics for social media content; use the data for talking points and presentations; the list goes on. Secondly, original research offers a great carrot for gated content and can be a lead magnet. Lastly, original research is one of the best ways to get backlinks. A study from SEO PowerSuite found that original research is the best way to get backlinks to your site. Compile Influencer Opinions Reach out to the big names in your industry and ask them for an interview on a specific topic. These interviews can be aggregated into an eBook to provide readers with exclusive insights from the best in the business. Not sure what to ask? Start with comments on any topics that have changed the industry recently; the challenges they face in their roles and how they have overcome those challenges; etc. Template Kit Why tell someone how to do something when you can show them. People love templates because they save a ton of time. Going back to our marketing automation example – you could produce an eBook containing 35 (or whatever number you like) marketing automation workflows, to make every marketer's life a lot easier. There are tons of directions you could take this... The "Everything You Need to Know About Essential Oils" Kit The Busy Parent's Cloth Diapering Kit The 2019 Content Planning Kit Etc. Share Your Knowledge With The World And Create An Amazing Ebook Now that you have your ebook templates and a strategy to create killer content,  you can start attracting new subscribers. The main problem that will hinder your success is your ability to be organized. Learn more about how can help you get and stay organized  (plus a lot more). Do you have your own ebook template? Share it with us in the comments. The Best eBook Template to Generate More Subscribers (With Easy Ideas) As  a marketer, you’re creating a lot of content, and you want that content to generate subscribers. To generate those subscribers, you need to create content upgrades  your audience is chomping at the bit to download. You also know that giving away free ebooks as a content upgrade is a great way to generate more subscribers. Why? Because ebooks provide a ton of value which can convince your customers to give up their email address. At , we’ve generated as many as 2,625 new email subscribers from an ebook following the process you’re about to learn. But are ebooks worth the effort to build? Absolutely! And with the right template and outline, creating an ebook can be easy. This post will walk you through the nine steps you need to take to create and write an ebook effectively. Plus we’ve included three templates, so all you have to do is fill the text and turn it into a PDF. There’s no need for a designer. So you can throw the excuses of not having time to write an ebook out the window, and create content that generates subscribers and subsequently helps you grow your customer base. The Best eBook Template That Will Help You Generate More Subscribers In 9 Easy StepsDownload Your Ebook Template Bundle (Word + PowerPoint) Download your ebook template bundle to create ebooks at the drop of a hat quickly. Inside you’ll find: eBook outline template:  This template will help you format your thoughts and ideas before you start writing so you can stay on track. PowerPoint eBook template:  This PowerPoint ebook template will let you quickly customize and format your ebook so all you have to do is hit publish. Word  eBook template: This word template is another way for you to format, customize, and create your ebook. With these three templates, you won’t even need a designer to help you wrap up your ebook. You can do it all yourself. Grab this free #ebook template bundle from @to build your brand's authorityWhat Is An Ebook? For marketing purposes, an ebook is a brief book on a specific topic that is available in a downloadable format such as PDF, .mobi (to read on Amazon Kindle), and .epub (to read on Barnes and Noble Nook and other e-readers). These ebooks provide a variety of benefits for marketers, including: Generating subscribers Allowing you to reuse content you’ve previously written Telling a comprehensive story Getting your content on more  channels Ebooks provide something of value for customers while capturing information for the marketers who create them. Why Are Ebooks So Important For Marketers? Ebooks allow marketers to dive into a topic and teach their audience about it. The fact of the matter is blog posts sometimes can't be long enough to cover an entire topic, and if a topic is complicated, it can be challenging to cover in one post. By creating ebooks, marketers can target their audience and build content upgrades  that provide additional value for their readers. By ensuring that value, customers are then willing to share valuable information in return (ie. their email address). 9 Steps To Creating Your Own Ebook Writing an ebook can be easy as long as you plan. Because these books are a bit lengthier than your average blog post, it can be easy to get off track. However, by using this nine-step process, you’ll be able to, as we say at , plan your work, then work your plan. Here's how to create the perfect ebook for your business in nine steps.Step One: Choose Your Topic The first step in creating your ebook is to choose a topic. These topics should be something that your audience wants to learn more about. What questions do they have that you want your ebook to be able to answer? Now, you may already know the topics that your audience is interested in. If you don’t, you can use some necessary SEO keyword research skills to find out what your audience is interested in. So let’s say for example, that your audience is interested in gardening. To find a specific topic that your audience is interested in, open a tool like Moz  or Ahrefs  and type your subject into the search bar: From there, you’ll see a related list of keywords that match the topic you first entered. In the case of our example, our marketer might want to write an ebook on gardening tools, since it appears in list: If you don’t want to use keywords to determine your ebook topics, you could also pose a question to a Facebook group (if your brand has one) and ask what your audience wants to see directly. You could also create a survey using tools like Survey Monkey  or PollDaddy  and send it directly to your audience via email. Some questions you could ask your audience are: What are topics in our [industry] that you would be interested in learning about? What problems are you currently facing? What are the biggest problems your team is facing? Once you have determined what topic you want to cover, record it in your ebook outline template: Recommended Reading: How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers [AMP 057] 4 Simple Brainstorming Techniques That Will Help You Write Killer Content This Is The Best 30-Minute Content Marketing Brainstorming Process Step Two: Create Your Title Once you have your topic decided, you need to figure out what major subtopics you want to cover in your book. These subtopics should help you zero in on the angle you want your ebook to cover. By zeroing in on an angle, you can avoid rambling to fill space. So let’s go back to our gardening example. The angles our example ebook could have may revolve around: Basic gardening tools list Kid-friendly gardening tools Ten types of gardening tools Best gardening tools List out potential angles for your book in your outline template: So for this example, our angle could be how to choose kid-friendly gardening tools. Once you have your angle figured out, you can create your title. Your title should answer a question your audience has about the subject to spark your audience’s  curiosity. Here are five fill-in-the-blank ebook headline templates you can use to get started. How To Do [Subject of ebook] in [Number] of Steps The Ultimate Guide to [Subject of ebook] How To [Subject of ebook] like a pro. The Beginners Guide to [Subject of ebook]. How to [Subject of ebook] to [benefit of reading your ebook]. Write out ten possible titles in your outline and choose the one that fits the angle you want to cover the best. Recommended Reading: Here Are The 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts ’s Headline Analyzer Step Three: Outline Your Chapters And Write Your Headers And Subheaders Once your title is decided,  you can move on to writing your ebook right? Not exactly. Before you jump into filling the pages of your ebook with the information,  outline your chapters and write your subheaders. This is an essential step in your ebook creation process because it will allow you to decide the order you want to share your information in. Plus it can help you avoid rambling. Remember,  this ebook is not your end all be all, magnum opus of your marketing career. Only include as much information as you need to thoroughly teach your reader about a topic. That means your ebook could have three chapters in it or seven. It needs to be as long as it needs to be to cover your topic and angle comprehensively. But no further. This is also why it is so important to have your angle figured out before you start writing. One way to do this is to create a mind map and highlight which portions of a topic you want to cover. Here’s an example of what a mind  map could look like: Let’s say our subtopic was finding the kid-friendly gardening tools for the job. After going through all of our research,  the team decides  this ebook is going to be broken into five  chapters. Our example gardening ebook could have the following chapters: Why having the right tools is so important for kid gardeners. Choosing your kid-friendly planting tools. Choosing your kid-friendly watering tools. Choosing your kid-friendly weeding tools. Choosing your kid-friendly harvesting or collection tools. Fill in your chapter titles in your template: Once you have your chapters outlined,  you can create the headers and subheaders within each one. These headers will help guide your reader and allow them to skim through and find information on the topic they  are looking for. One of our own writers,  Jordan Loftis, suggests creating your headers and subheaders as questions you want to answer in this chapter of your ebook. Now let’s say you don’t know questions your audience may have, how can you figure out what they are? You can send another survey or include questions in your initial survey that ask your audience what they want to learn about your potential ebook topic. Include open-ended questions like: What are five things you’d like to know about [subject]? What information do you need in order to solve [problem]? What do you already know about [subject]? Where have you already looked for information on [subject]? In the first chapter of our gardening ebook, some example header and subheader questions that your audience may want answers to could be: What types of kids gardening tools are there? What is a list of gardening tools that are safe for my kids? Where can I find the best gardening tools for my kids? How can I tell what a good tool for young children is vs. a bad one? What is the proper way to organize and store my kids tools so they last? Take those questions and format them into statements that become your headers. Once you have your chapters and headers worked out, you can transfer them into one of the ebook templates you downloaded earlier. Step Four: Write Each Chapter Now that you have your outline, you can start writing. For some, this can be nerve-wracking and cause writers to stare at a blinking cursor for hours on end, but not you. You have your outline to follow, so you know exactly what you want to write about. Even though your chapters and headers are in statement form, use the question-style headers you came up with earlier to guide your writing. Think of it like interviewing yourself; your reader has a question, and you are the expert with all the knowledge they need. As a blog writer, I find that writing for shorter periods of time helps me knock out blog posts as quickly as possible. So as you write  your ebook, try the following: Find someplace quiet. Turn off your phone. Turn off your computer notifications. Grab a glass of water. If you want to listen to music, try something without words. (Spotify’s Deep Focus playlist is a great option). At this point, you could also recycle your blog posts  and use that information in your ebook. Once you’re ready, add your written content to your ebook template. Once your chapters are written (but not edited), you can move on to drafting your foreword, introduction, and conclusion. Your foreword should explain to your reader why they would want to read this ebook. It should answer the question,  Ã¢â‚¬Å"Why should I (an audience member) read this book? What’s in it for me?† For our gardening ebook example, the foreword would address how we always want kids to be able to help in the garden but sometimes they can cause a mess instead of being helpful. The benefit to them is that they will be able to find the right tools to choose for their kids. Your introduction should summarize what they are going to learn reading this ebook. You should explain to your audience what they are going to learn and why they should care. In our example, this book will teach readers how to choose the right tools that will allow their kids to learn about gardening, but not cause a giant mess in the process. And your conclusion should summarize what they have learned from reading this ebook.  It should tell your reader what they’ve learned and how this will benefit them. At the end of our example gardening book, they should know what tools are great for kids who want to garden and how to properly store them to get as much use out of them as possible. Step Five: Edit and Format Your Ebook At this point, you should have a rough draft of your ebook template. Now you need to edit your draft. There are two steps to your editing process. The first one is editing for spelling and grammar. This is the point where you need to make sure you used the proper form of there  vs. they are  or that you added commas in the right places. Editing tools like Grammarly  or Hemmingway  may help you out here, but don’t solely rely on them to catch every error. Nothing beats a set of human eyes reviewing your content. Once your spelling and grammar check is complete, you can move on to line editing your ebook. Line editing is the process that allows you to ensure that your content is easy to read and you’ve thoroughly covered your topic. Taking a break in between your spelling and grammar check before you read your ebook is essential. You can line edit by reading your ebook draft line for line, or you can read it out loud. When you’ve completed your line edits and you know your content is error-free, you can move on to formatting the text in your ebook. Catherine Howard suggests  you do three things when formatting your ebook: Forget about page numbers. Remove all your indents or tabs. Avoid having a three or four line gap between your writing. The last step in your editing and formatting process is to call out quotes and statistics that you want to call to your reader’s attention. You can do this by blocking the text or changing the color: It’s important to remember that ebooks are displayed across a variety of different formats (PDF, .mobi, and .epub, for example) which means that how the book looks will be different in each one. Best practice here suggests writing your ebook in Microsoft Word and use word styles. This video walks you through how to format your ebook: If you choose to format your ebook for formats beyond the traditional PDF (which you can export from your Word ebook template that complements this blog post), the free tool Calibre will help you export your Word file into .mobi and .epub. This post  walks you through that process step by step. If you choose to do this, you may opt to provide your subscribers all three versions in a zip file so they can choose their optimal reading experience (PDF, Kindle, or Nook). Step Six: Create Graphics And Other Design Elements The next step in your process is to create any graphics or other design elements that you want to add to your ebook. Remember that graphics should not be added to your ebook at random;  they should always be used to enhance your readers understanding of the concept. If you don’t have a designer at hand,  tools like Canva  or Piktochart  can be a great place to create your graphics. If you just want to add images to your ebook, sites like Unsplash  or Stocksnap.io  are great places to find free stock photographs. Once you have graphics designed, you can add them to your ebook. Recommended Reading: How To Make The Best Blog Graphics (For Non-Designers) How To Design The Best Blog Graphics With Free Tools And Design Theory The Know It All Guide To Color Psychology In Marketing + The Best Hex Chart How To Make An Infographic In 7 Easy Steps Step Seven: Build The Landing Page That Will Host Your Ebook Ebooks can be hosted in a variety of formats to attract subscribers including blog posts, emails, and landing pages. You don’t have to host your ebook on a landing page, but it can be a great place to direct your audience with little effort. Plus, you don’t have to worry about your ebook becoming buried in an out-of-date blog post. As a marketer, building a landing page can get complicated, especially if you don’t know how to code. That’s why tools like Unbounce  or LeadPages  are great options that allow marketers to easily create their own landing pages without knowing directly how to code. Just start on a site and choose a template to build from. Both LeadPages  and Unbounce  have models created explicitly for ebooks. These tools also help you host the ebook file itself, so once a subscriber gives you their email address, the page will automatically deliver the ebook. Simply select your template and start designing. Then follow the instructions from the respective tool to launch your landing page. Once your landing page is complete, it should look something like this: Some tips to keep in mind as you draft copy for the ebook landing page: Look to the information in your foreword for inspiration. Your goal is to convince visitors they need the ebook to solve a specific pain†¦ and to solve that pain, they simply need to give you their email address. Make them feel like they’re missing out if they don’t download the ebook. Others who downloaded the ebook already have experienced amazing results because of it†¦ right? Include testimonials, write copy that appeals to the fear of missing out, and reiterate that their life could be so much better if they simply downloaded the ebook. Recommended Reading: How to Write Landing Pages That Will Boost Your Conversions Step Eight: Add Calls To Action  Into Your Landing Page Once you have your book formatted and your landing page built, you can move on to adding your CTAs (call to action). The primary purpose of creating your ebook is to generate subscribers,  so you want as many people as possible to download your book. Creating the right CTA is essential to making that happen. CTAs should ask your reader to do something: Writing a great CTA is easy, you just need to tell your audience what they are going to get in exchange. According to Crazy Egg, there are six characteristics of a high-performing CTA button. They are: That your CTA is a clickable button. They have a compelling copy that takes action-oriented approach. They are placed logically on your page. They are a contrasting color from your page. They are close to the previous action your customer has taken. I.e., if they filled out a form, the CTA button would be right underneath it. They don’t compete with other things on your web page. Here are 54 words and phrases you can use in your CTAs: You can even create multiple CTAs, and A/B test  (which both Leadpages and Unbounce allow you to do) them to find which ones work best for your audience. Recommended Reading: How To Write A Call To Action In A Template With 6 Examples Step Nine: Promote Your Ebook The last step in your ebook creation process should be to promote it. The likelihood of someone randomly stumbling on to your landing page and finding your ebook is a little too close to the â€Å"hope is a strategy† approach,  so you need to give it a boost. There are a few different ways you can do this. Email Campaigns One way that you can promote your ebook is through an email campaign. Set up a series of emails that go out to your general list or a list of people who you think would be interested in downloading your ebook. Recommended Reading: What Are Good Email Click-Through Rates? We Share Our Data With You. The Complete, 4-Step Email List Building Strategy That Will Make You Successful Create a specific CTA for your emails and draft your content ahead of time. You can add tracking links (via bit.ly) that lead to your landing page so you can see how many of your email subscribers have clicked the link and downloaded your ebook. However, you can create the most compelling copy in the world but that won’t mean anything if your audience doesn’t see it. Which is why you need to send your email at the best time. Once your email is sent, track opens, clicks to your links as well as downloads of your ebook. Your email tracking data should be stored within your email service provider. For a project of this magnitude, ’s Head of Marketing Demand Generation, Nathan Ellering, suggests sending at least three emails to your existing subscribers over the course of three weeks. Social Media Campaigns Another way to promote your ebook to your followers is through a social media campaign. Social campaigns are an easy way to promote your content directly to your audience. How do you know how often to promote your ebook on each of your social media channels? Here is an infographic on the best publishing schedule for your ebook landing page: Using this promotion schedule will make it easy to maximize the reach of your content and get it in front of as many eyes as possible. Make Project Managing These 9 Steps a Cinch When you're releasing an eBook, it takes a lot of hands to make it come to life. You'll need: Writing. Editing. Design. Social media promo. Email promo. A landing page. makes it easy to manage all the moving parts of your marketing projects. With the Kanban dashboard, you can create custom project workflows so you can easily see exactly what stage your eBook is in. Here's how it works... First, navigate to the "project view" in your left-hand menu. From here, you can see what phase your eBook is in. Ready to move it from design to promo? No prob – just drag and drop. Keep that eBook project moving forward by focusing on the crucial steps. Everyone on your team is in the loop – which means fewer meetings and more time to get work done. Now, Let's Talk Topic Ideas This can often be the most difficult part of writing an eBook. Trying to figure out a topic that hasn't been already talked about to death is no easy feat. Here are 5 easy ways to compile your eBook. Repurpose Blog Posts As mentioned earlier, chances are you've got an eBook goldmine sitting right under your nose and you don't even realize it. One of the easiest ways to get your eBook going is to stitch together several of your blog posts to create an ultimate how-to eBook. Say you've got a bunch of posts about marketing automation... Create an "Ultimate Guide to Marketing Automation eBook" where relevant blog posts are fused together in a coherent way. You can re-write the content so it's different, without having to re-invent the wheel. 5 easy ways to write an eBook... plus a free eBook template.Conduct Some Original Research Who doesn't love a good statistic? Conducting original research is something more and more marketers are engaging in. It allows them to bring something unique to the table. Here's a stat from some original research, about original research: 37% of  B2B  and 20% of  B2C  marketers are using original research for content marketing purposes. This option is more time heavy on the front-end, but your efforts will be rewarded. For starters, one epic piece of content can drive your entire content strategy for the whole year. You can spin off micro, industry-specific reports; chop up infographics for social media content; use the data for talking points and presentations; the list goes on. Secondly, original research offers a great carrot for gated content and can be a lead magnet. Lastly, original research is one of the best ways to get backlinks. A study from SEO PowerSuite found that original research is the best way to get backlinks to your site. Compile Influencer Opinions Reach out to the big names in your industry and ask them for an interview on a specific topic. These interviews can be aggregated into an eBook to provide readers with exclusive insights from the best in the business. Not sure what to ask? Start with comments on any topics that have changed the industry recently; the challenges they face in their roles and how they have overcome those challenges; etc. Template Kit Why tell someone how to do something when you can show them. People love templates because they save a ton of time. Going back to our marketing automation example – you could produce an eBook containing 35 (or whatever number you like) marketing automation workflows, to make every marketer's life a lot easier. There are tons of directions you could take this... The "Everything You Need to Know About Essential Oils" Kit The Busy Parent's Cloth Diapering Kit The 2019 Content Planning Kit Etc. Share Your Knowledge With The World And Create An Amazing Ebook Now that you have your ebook templates and a strategy to create killer content,  you can start attracting new subscribers. The main problem that will hinder your success is your ability to be organized. Learn more about how can help you get and stay organized  (plus a lot more). Do you have your own ebook template? Share it with us in the comments.

Landsat - An Overview of the Landsat Satellites

Landsat - An Overview of the Landsat Satellites Some of the most popular and valued remote sensing images of the Earth are obtained from the Landsat satellites which have been orbiting the Earth for over 40 years. Landsat is a joint venture between NASA and the U.S. Geological Survey that began in 1972 with the launch of Landsat 1. Previous Landsat Satellites Originally known as the  Earth Resources Technology Satellite 1,  Landsat 1 was launched in 1972 and deactivated in 1978. Landsat 1 data was used to identify a new island off the coast of Canada in 1976, which was subsequently named Landsat Island. Landsat 2 was launched in 1975 and deactivated in 1982. Landsat 3 was launched in 1987 and deactivated in 1983. Landsat 4 was launched in 1982 and stopped sending data in 1993.   Landsat 5 was launched in 1984 and holds the world record  for being the longest-serving Earth-observing satellite in operation, serving for more than 29 years, until 2013. Landsat 5 was utilized for longer than expected because Landsat 6 was unable to attain orbit following the launch in 1993. Landsat 6 was the only Landsat to fail before sending data to the Earth.   Current Landsats Landsat 7 remains in orbit after having been launched on  April 15, 1999.  Landsat 8, the newest Landsat, was launched on February 11, 2013.   Landsat Data Collection The Landsat satellites make loops around the Earth and are constantly collecting images of the surface through the use of a variety of sensing devices. Since the beginning of the Landsat program in 1972, the images and data have been available to all countries around the world. Landsat data is free and available to anyone on the planet. Images are used to measure rainforest loss, assist with mapping, determine urban growth, and measure population change. The different Landsats each have different remote-sensing equipment. Each sensing device records radiation from the surface of the Earth in different bands of the electromagnetic spectrum. Landsat 8 captures images of the Earth on several difference spectrums (visible, near-infrared, short wave infrared, and thermal-infrared spectrums). Landsat 8 captures about 400 images of the Earth each day, far more than the 250 a day of Landsat 7.   As it orbits the Earth in a north-south pattern, Landsat 8 collects images from a swath about 115 miles (185 km) across, using  a push broom sensor, which captures data from the entire swatch at the same time. This is different than the whiskbroom sensor of Landsat 7 and other previous Landsat satellites, which would move across the swath, more slowly capturing imagery.   The Landsats orbit the Earth from the North Pole to the South Pole on a continual basis. Landsat 8 captures imagery from approximately 438 miles (705 km)  above the surface of the Earth. Landsats complete a full orbit of the Earth in about 99 minutes, allowing the Landsats to achieve about 14 orbits per day. The satellites make a complete coverage of the Earth every 16 days.   About five passes cover the entire United States, from Maine and Florida to Hawaii and Alaska. Landsat 8 crosses the Equator every day at approximately 10 a.m. local time. Landsat 9   NASA and the USGS announced in early 2015 that Landsat 9 is being developed and scheduled for launch in 2023, ensuring that data will be collected and made freely available about the Earth for another half-century.   All Landsat data is available to the public free of charge and is in the public domain. Access Landsat imagery through NASAs  Landsat Image Gallery. The Landsat Look Viewer from the USGS is another archive of Landsat imagery.

Life of Francis Crick, Co-Discoverer of DNAs Structure

Life of Francis Crick, Co-Discoverer of DNA's Structure Francis Crick (June 8, 1916–July 28, 2004) was the co-discoverer of the structure of the DNA molecule. With James Watson, he discovered the double helical structure of DNA. Along with Sydney Brenner and others, he demonstrated that the genetic code is composed of three base codons for reading the genetic material. Fast Facts: Francis Crick Full Name: Francis Harry Compton CrickKnown for: Co-discovered the double helical structure of DNABorn: June 8, 1916 in Northampton, EnglandDied: July 28, 2004 in La Jolla, California, United StatesEducation: University of Cambridge, Ph.D.Key Accomplishments: Nobel Prize for Physiology or Medicine (1962)Spouses Names: Ruth Doreen Dodd (1940–1947) and Odile Speed (1949–2004)Childrens Names: Michael Francis Compton, Gabrielle Anne, Jacqueline Marie-Therese Early Years Francis Harry Compton Crick was born on June 8, 1916 in the English town of Northampton. He was the eldest of two children. Crick began his formal education at the Northampton Grammar School, then attended Mill Hill School in London. He had a natural inquisitiveness for the sciences and enjoyed conducting chemical experiments under the tutelage of one of his uncles. Crick earned his Bachelor of Science degree in physics from the University College London (UCL). He then started his Ph.D. work in physics at UCL, but was unable to finish due to the start of World War II. During the war, Crick worked for the Admiralty Research Laboratory, conducting research on the design of acoustic and magnetic mines. After the war, Crick moved from studying physics to studying biology. He very much enjoyed pondering the new discoveries that were being made in the life sciences at the time. In 1950, he was accepted as a student at Caius College, Cambridge. He was awarded his Ph.D. in 1954 for his study of the X-ray crystallography of proteins. Research Career Cricks transition from physics to biology was critical to his work in biology. It has been said that his approach to biology was refined by the simplicity of physics, as well as his belief that there were still big discoveries to be made in biology. Crick met James Watson in 1951. They had a common interest in discerning how the genetic information for an organism could be stored in the organisms DNA. Their work together built upon the work of other scientists such as Rosalind Franklin, Maurice Wilkins, Raymond Gosling, and Erwin Chargaff. The partnership proved fortuitous to their discovery of DNAs double helix structure. For the majority of his career, Crick worked for the Medical Research Council at Cambridge in England. Later in life, he worked for the Salk Institute in La Jolla, California, in the United States. The Structure of DNA Crick and Watson proposed a number of significant features in their model of the structure of DNA, including: DNA is a double-stranded helix.The DNA helix is typically right-handed.The helix is anti-parallel.The outside edges of the DNA bases are available for hydrogen bonding. The model consisted of a sugar-phosphate backbone on the outside and pairs of nitrogenous bases, held together by hydrogen bonds, on the inside. Crick and Watson published their paper detailing the structure of DNA in the science journal Nature in 1953. The illustration in the article was drawn by Cricks wife Odile, who was an artist. Crick, Watson, and Maurice Wilkins (one of the researchers whose work Crick and Watson had built upon) were awarded the Nobel Prize in Physiology for Medicine in 1962. Their discoveries furthered the understanding of how the genetic information from one organism is passed down to its progeny from generation to generation. Later Life and Legacy Crick continued to study other aspects of DNA and protein synthesis after the discovery of the double helical nature of DNA. He collaborated with Sydney Brenner and others to demonstrate that the genetic code is made up of three base codons for amino acids. The research demonstrated that, since there are four bases, there are 64 possible codons, and the same amino acid can have multiple codons. In 1977, Crick left England and relocated to the United States, where he served as the J.W. Kieckhefer Distinguished Research Professor at the Salk Institute. He continued to research in biology, focusing on neurobiology and human consciousness. Francis Crick died in 2004 at the age of 88. He is remembered for the significance of his role in the discovery of DNAs structure. The discovery was pivotal to many later advances in science and technology, including screening for genetic diseases, DNA fingerprinting, and genetic engineering. Sources The Francis Crick Papers: Biographical Information. U.S. National Library of Medicine, National Institutes of Health, profiles.nlm.nih.gov/ps/retrieve/Narrative/SC/p-nid/141.  Francis Crick - Biographical. Nobelprize.org, www.nobelprize.org/prizes/medicine/1962/crick/biographical/.  Ã¢â‚¬Å"About Dr Francis Crick.† Crick, www.crick.ac.uk/about-us/our-history/about-dr-francis-crick.  Watson, James D. The Double Helix: a Personal Account of the Discovery of the Structure of DNA. New American Library, 1968.

Control room, summary Movie Review Example | Topics and Well Written Essays - 500 words

Control room, summary - Movie Review Example The movie begins with a western music which signifies that when two different cultured music can co exist in movies, then both the societies can live together in harmony. When the war begins, the film is taken in the place where all the major news sources work out like CNN, Fox etc. The movie initially begins in an orthodox way at the headquarters in Qatar which shows Muslim men with their headgear watching the television monitor where President Bush gives final warnings to Saddam Hussein for a war which gives us the perfect images of the Arabian culture. The movie features many staff from Al Jazeera but the two most compelling staff is Samir Khader, the general manager running al Jazeera, and Hassan Ibrahim, a reporter for al Jazeera.  This image of Arabian culture begins to crumble when Hassan Ibrahim tells that he has tremendous faith in the American institution. Blood, images of Dead bodies, wounded people and bullets everywhere is one of the different perspectives of war which Control room brings to the viewers. Such images are usually not present in a documentary and encourage negative thoughts in the viewers. Wars are always a negative effect on the people. Showing live images of dead people depicts negative images of the countries to the viewers. It has also been termed as the â€Å"Osama bin laden’s mouthpiece†. However though, Al Jazeera does not show all the information. It does not report and focus on the dead American civilians or American coffins. However, it is not just Al Jazeera broadcasting one type of images, Fox news also display one sided images. Control room tells us how difficult it is to provide unbiased images when working in media. Everyone wants their nation to win in moral values and that is what the news networks broadcast. This is one place where the movie gives a bad impression of how wars are covere d by the media. War is hell and media plays a major role in the success or loss of that war. Since people sitting at home can

The unique features of Newar Buddhism and their development Essay

The unique features of Newar Buddhism and their development - Essay Example This study will be concentrated on the special features of Newar Buddhism with regard to its organizational structure and major activities of its Sa-gha . In order to outline and evaluate the complex connections among the many important factors, this discussion shall be divided into three parts. A brief historic synopsis will give a general overview of the evolution of Buddhism in Nepal. Then the relevant features of Newar Buddhism, with respect to its own evolution, shall be presented. Finally, in the last part, there will be made an attempt to evaluate the influence of these features on the decline of Newar Buddhism. The mythology of Nepal reaches far back to countless eons, accounting for the lives of twenty-four previous mortal Buddhas4. According to the myth, the Katmandu Valley was a lake before Maà ±juÅ›rÄ « drained it with his sword to make it inhabitable. However, even in more recent times legends have remained difficult to separate from historic facts.5 The first of the five historic periods of the Katmandu Valley lasts until the 5th century AD and includes mythical and semi-mythical dynasties, such as the GopÄ la, the AhÄ «r and the KirÄ ta6. At least the KirÄ ta are known from traditional chronicles, and are said to have ruled the Katmandu Valley during the time of ÅšÄ kyamuni Buddha. The first major Indian power that recorded in relations to the Katmandu Valley was the early Gupta dynasty (1st – 4th century AD).7 Whereas Ashoka’s earlier visit to Kapilavasu in the 3rd century BC is accepted by historians, his alleged visit to the Katmandu Valley is not. The second period refers to the rule over a small area within the Katmandu Valley by the aristocratic Licchavi family (about 464 – 880 AD), which is known as the first line of Nepalese kings.8 The Chinese pilgrim Hsà ¼an-tsang recorded that various monasteries (Skt vihÄ ras) existed9 in the 7th century side by side with Hindu temples.

Racism Essay Example | Topics and Well Written Essays - 750 words

Racism - Essay Example Two of these stereotypes are the idea that Chinatown and Chinese people are somehow immoral and dirty. A lot of the background of these and other racial ideas has to do with a shift in the thinking of the nineteenth century "from ethnocentrism to a radical biological determinism," where people tried to come up with scientific proof that one race was somehow better than another (Anderson 585). These resulted in stereotyping of other races and also, such as in the case of Chinatown, the splitting apart from mainstream society of other races so that their lesser qualities would not "contaminate" white society (Anderson 585). Anderson quotes a secretary of state from 1885 in Canada who says that Chinatown is "attended with evils" and that "because of their habits of lodging crowded quarters and accumulating filth, is offensive if not likely to breed disease" (Anderson 586). This idea continues to grow in the period from then until the 1920s. Darwin's ideas and other scientific advances w ere used to argue that Chinese were inferior, dirtier, and that the areas they lived were bad because of this. It was the council of Vancouver who officially labeled the area "Chinatown" in the 1890s and then actually destroyed some of the buildings because of supposed health complaints. The other idea which grew at the same time period was the idea of Chinese immorality. Anderson says the area was seen as "non-Christian, uncivilized, and amoral" and that because of this perception, Chinatown was supposed to be a lawless opium-addicted area with "wickedness unmentionable" (589). At the same time he disagrees that this perception came about purely because Chinese people were not white. He says that instead, the government was motivated by "economic competition" and racial myths which were thoroughly embedded in the government's employees (Anderson 590). 2) In the Aitken reading on school shootings, how is the media depicting these tragic events? And, what is the importance of place i n the varying reactions to the murders? Aitken talks about several school shootings which took place near San Diego in 2001, and compares these to the Columbine shooting that was so shocking when it happened. Several other authors have claimed that the Columbine shooting was inspired by Neo-nazi movements, and that it is disturbing that the media did not report on this information (Aitken 594). Although Aitekn does not think the San Diego shootings were inspired in the same way, he says there is still an element of racism in how the media represented them in news. Specifically this has to do with where the murders took place. Aitken argues that both the place of the school shootings and the way the media reported on them after they happened point towards what he calls "a normalizing and mythic geography of fear" (595). What he means by this seems to be the combination of the old idea everybody has that it can never happen where a person lives because where that person lives, at leas t in America, is always normal, middle-class, and safe. The fear and horror takes place in other parts of the world, or in non-white communities, in places other than the "mythic place of white middle-class America—

Organizational Change Business Essay Example | Topics and Well Written Essays - 750 words

Organizational Change Business - Essay Example The utilization and implementation of change management are needed to turn this company around. H-P since its inception manufactured computers as one its core business strategies. The organization is currently considering a spin-off of its personal computer business which generated over $40 billion yearly revenues. It is looking to move the company in another direction. â€Å"H-P has agreed to pay $10.3 billion to buy U.K. software maker Autonomy Corp. and scrapped its TouchPad tablet computer, moves that had sparked concern from customers and investors alike† (Worthen, 2011). The HP, tablets are a product that the company showcased for many years. There seems to be resistance to change among the managerial staff of the enterprise. Resistance to change can be defined as an attitude or behavior that shows an unwillingness to make or support change (Shermerhorn, Hunt, Osborn, 2003, pg. 404). Mr. Apotheker was fired because he was unable to meet the financial expectations of the shareholders during the past three quarters. His tenure as CEO of the firm lasted less than a year. Mrs. Whitman has a tough task ahead as the employees, investors, and other stakeholders of the company are desperate for results. In order for her to be successful, she must change the organizational culture, improve the internal and external communication, and invest in research and development to bring to market the type of innovative products Hewlett Packard customers expect of the company. The second article chosen for analysis was How to Change Your Culture: Organizational Culture Change (Heathfield, 2011). I found this article insightful because the business culture of a company is the root that must be targeted when implementing organizational change. People get accustomed to routines, processes, and old technologies in the workplace. Changing organizational culture is a very tough task. The organization culture of a company is correlated to the managerial style of the decision makers of the company.  Ã‚  

Writting exercises Research Paper Example | Topics and Well Written Essays - 500 words

Writting exercises - Research Paper Example However, at times they will feel so inadequate, vulnerable and insecure. On the other hand, embodiment on the side of males asserts that males tend to develop physical strength and to enhance their masculinity. In addition, embodiment states that the consciousness of males or females is likely to be partly shaped by their body. Bodily knowledge involves an individual’s knowledge of the potential of their body and its capability. Therefore, gender embodiment tends to change most of the men’s studies that have been put forward. This is because; most of these studies assert that; masculinity is mainly meant for the men and that it is a factor that differentiates them from women. However, according to embodiment of gender, each person can know their body and understand its functioning and thus, be able to work as it agrees. For instance, the materialist female’s theory states that; every individual’s body has the potential for collective empowerment and change (Theberge, 499). This implies that; masculinity in men’s studies is not a characteristic that can be used to distinguish men from women (Howson, 37). Gender embodiment also changes men’s studies since; it asserts that females can also engage in activities which have been set aside as belonging to men only. While masculinity studies assert that it is only men who can participate in certain sports such as hockey, embodiment states that females can also participate since in such sports since; all they need is to consciously understand their body and what it is capable of doing. Gender embodiment states that a person does not have to define his or her nature according to what masculinity theories state. This is because; our bodies are subject to change and adaptability. Therefore, all we need it is to train our bodies and they will learn and adapt. In addition, the social distinction of a

Social media and it's affects on teens Research Paper

Social media and it's affects on teens - Research Paper Example The study seeks to register myriad problems spawned by excessive social media use like body image complex, poor performance in schools, limited interaction with family etc. in hopes to solve them. These problems will be solved by analyzing how limited exposure to social media benefits teenagers in context of psychological and emotional development and academic performance. Local teenagers will be included in the study as research participants. In addition to that, past and contemporary research studies on the subject of relationship between social media and teenagers will also be scrutinized to find out what they have to say regarding the scope of this problem. The research study aims to accentuate the reality of this growing problem that social media use urges teenagers to fit themselves into an ever narrowing ideal of physical beauty. Our society is quite merciless when it comes to the subject of physical appearance and growing social media use has only served to aggravate this problem for teenagers. It is no hidden reality that this impossible kind of social ideal is impressed upon our teenage population by social media. People have developed a habit of posting self-promoting selfies on their social media webpages to show others how well they are doing physically (Briggs, 2014). This kind of trend generated by social media affects teenagers the most because they have highly impressionable minds. By going online, these teenagers find â€Å"an endless supply of people to whom they can compare themselves† (Steiner-Adair, cited in Johnson, 2014). This is why social media has a potential to cast a shattering effect on teenagersâ€℠¢ body image. Resulting emotional turmoil can be enough to distract them from their studies and other social obligations. Research also confirms that the US social media environment is sexually charged. Females suffer even more than males in this regard as social media works to objectify girls’ appearance (Steyer, 2012,

Writting exercises Research Paper Example | Topics and Well Written Essays - 500 words

Writting exercises - Research Paper Example However, at times they will feel so inadequate, vulnerable and insecure. On the other hand, embodiment on the side of males asserts that males tend to develop physical strength and to enhance their masculinity. In addition, embodiment states that the consciousness of males or females is likely to be partly shaped by their body. Bodily knowledge involves an individual’s knowledge of the potential of their body and its capability. Therefore, gender embodiment tends to change most of the men’s studies that have been put forward. This is because; most of these studies assert that; masculinity is mainly meant for the men and that it is a factor that differentiates them from women. However, according to embodiment of gender, each person can know their body and understand its functioning and thus, be able to work as it agrees. For instance, the materialist female’s theory states that; every individual’s body has the potential for collective empowerment and change (Theberge, 499). This implies that; masculinity in men’s studies is not a characteristic that can be used to distinguish men from women (Howson, 37). Gender embodiment also changes men’s studies since; it asserts that females can also engage in activities which have been set aside as belonging to men only. While masculinity studies assert that it is only men who can participate in certain sports such as hockey, embodiment states that females can also participate since in such sports since; all they need is to consciously understand their body and what it is capable of doing. Gender embodiment states that a person does not have to define his or her nature according to what masculinity theories state. This is because; our bodies are subject to change and adaptability. Therefore, all we need it is to train our bodies and they will learn and adapt. In addition, the social distinction of a

A Case Study of Southwest Airline Example | Topics and Well Written Essays - 1000 words

A of Southwest Airline - Case Study Example Southwest Airline has been one of the companies with highest growth rate for the last more than forty years since it was found (Bundgaard, Bejjani & Helmer, 2006). This has been due to its ability to sustain growth and maintain profitability despite the challenges of the aviation industry and has resulted mainly due to increase in the demand of its low price structures and high quality services. According to Keller (2010), it is always the objective of this company to meet the customer demand. Since the customer demand has been increasing, Southwest airline has been forced to increase its number of flights and to even acquire other Airline companies. One recent acquisition is acquiring of Air Tran Holding, which it used to expand its operation (Keller, 2011). According to Drake (1998), Southwest Airline has been experiencing growth on annual bases since it was found. The airline started with three aircraft operating in three planes only. Since then, the airline has grown to the capacity of operating more than 400 planes throughout the United States. This growth has been because of the increase in demand that has resulted to Southwest airline increasing number of flights in each of the airport hubs. This has led to presence of more aircrafts and more schedule flights in all the airport hubs selected by Southwest Airline. Another cause of this congestion is increase in competition in the aviation industry and emergence of new companies. In the recent years, there has been emergence of other low cost companies in the airport hubs selected by Southwest Airline.